(From the web http://www.capestorytelling.com/history.html ):
Some thirty-seven years ago, a high school journalism teacher and a carload of students heard Grand Ole Opry regular Jerry Clower spin a tale over the radio about coon hunting in Mississippi. And the teacher, Jimmy Neil Smith, had a sudden inspiration: Why not have a storytelling festival in Northeast Tennessee?
So, on a warm October weekend in 1973 in historic Jonesborough, TN the first National Storytelling Festival was held. Hay bales and wagons were the stages, and audience and tellers together didn't number more than 60. It was tiny, but something happened that weekend that changed forever this traditional art form and the little Tennessee town of Jonesborough.
The festival, now in its 37th year and acclaimed as one of the Top 100 Events in North America, sparked a renaissance of storytelling across the country. To spearhead that revival, Smith and a few other story lovers founded the National Storytelling Association (now known as the National Storytelling Network) . The founding organization became the center of an ever-widening movement that continues to gain momentum to this day. Storytelling organizations, festivals, and educational events have popped up all over the world. Teachers, healthcare workers, therapists, corporate executives, librarians, spiritual leaders, parents, and others regularly make storytelling a vibrant part of their everyday lives and work.
As news of the festival and of the movement spread, it aired on national television and in magazines as diverse as the Los Angeles Times Magazine, Reader's Digest, People, Smithsonian, etc. The story of how the happenstance hearing of a folktale on a car radio ignited a national movement often seems to be a fundamental ingredient. Did the story get told again and again because people like stories about innocent beginnings, or because they like to marvel over what can happen with the serendipitous timing of a good story and a carload of receptive listeners, or simply because it's a colorful tale? No matter the reason, it's a classic example of how a simple story breathes life into information people want to share with each other. As millions of story lovers all over the world already know, there is no substitute for the power, simplicity, and basic truth of a well-told story.